Sarah captures brands through the lens of a camera in a way

that others cannot. From taking on the state of welfare in Montana through documentary film production to editing at various Los Angeles post-production companies on reality shows such as Biggest Loser and Forever Young, Sarah’s background proves she finds purpose, beauty, and intrigue behind the camera and while editing.


She was the lead Video Editor at for 5 seasons, traveling the country shooting, producing, and editing

a behind the scenes glance at what it’s like to be a part of

“the greatest show on television” from the beginning to the

very end. She then went on to work at various Los Angeles

post-production companies. Sarah believes the power in filmmaking lies in giving a voice to those people and causes that otherwise would not have had one. Her passion for what she does can be summed up through a book her dad gave her, “Steal Like An Artist – 10 Things Nobody Told You About Being Creative”.


1. Steal like an artist

2. Don’t wait until you know who you are to get started

3. Write the book you want to read

4. Use your hands

5. Side projects and hobbies are important

6. The Secret: Do good work and share with people

7. Geography is no longer our master

8. Be nice (the world is a small town)

9. Be boring (it’s the only way to get work done)

10. Creativity is subtraction


She never took another job on a reality show after reading that.


Louise Rainone, Director of Strategy, Producer Louise wears many hats and would not have it any other way. She is the brand strategist, TV host, producer and project manager. Perhaps her background has something to do with why she has her hands in a bit of all of it. Louise Rainone grew up in an environment that embraced the concept of “the road less traveled” where the emphasis on both art and science promoted a passion for both. That said, it was unlikely that Louise would follow a formulaic path to her present position.


She graduated from Montana State University (MSU) with a degree in Theater by way of Louisiana State University and The University of Hawaii. Prior to joining at Product Concept Development (PCDworks), she taught at MSU in the English and Interior Design departments. Louise was hired by PCD in 2009 to launch its sister company, Active Water Sciences (AWS), the first commercialization partnership with Sam Houston State University; and was part of the team that won The Wall Street Journal’s Technology Innovation Award.


Following AWS’s successful launch and acquisition, she became Vice President for Business Development PCD where she continues to build the PCD brand message and connect the dots between engineering, open innovation and industry trends. She has written multiple articles for technical magazines and is a regular contributor to PD&D magazine where she also hosted

a 20-episode web series on up and coming innovative companies. In addition, she sits on the board of PCDworks and Backcountry Medical Guides. She lives in east Texas with her husband and two kids.


nice to meet you. why work with us? We love what we do, we love working together and we love working with our clients. Spring Street Creative was born out of a love for creative storytelling. Finding, capturing and sharing what makes brands, events and people unique is what we do. And here’s how we do it. Sarah Selders Editor, Producer

meet us   |

our work   |

clients  |

contact us  |

our blog

© Spring Street Creative 2013, Los Angeles, CA, all rights reserved